Philosophy

We believe in your story. Your business has a story that your consumers want to hear.  At the core of every boardroom is a human story that tells of the passion, heart, and emotion of the business.  Today’s consumer react to a level of transparency that allows them to feel like a part of your business’ story.

We believe in brand minimalism. Consumers are sick of today’s over-advertising.  They are desperately hungry for brands that genuinely connect to them, not sell to them.  There was a time when standing out meant more in a brand, today it means less.  Craft beers.  Farmer’s markets.  Real products made by real people who love what they do.

We believe in creating brand advocates not just selling. Selling generates customers linearly.  Brand advocates create an exponential army of passionate consumers who unite to share your product with the world.  Brand advocacy stretches your marketing dollars.

We believe in being explorers not experts. Experts are great – they are the historians of success, telling us in what’s worked in the past.  Explorers take that information and forge ahead to inventing the lightbulb or discovering a country or creating a brand experience unlike any other.

We believe in taking a stance. Your brand should embrace your business passionately inside and out from your core values to your desired look and feel.  Brands that don’t take a stance confuse customers.  Confused customers don’t buy – they look and move on to a business more passionate than yours.

We believe marketing to everyone is marketing to no one. In order to be successful, a brand must find its niche and market to it.  Every great brand starts with a well-defined market.  A brand without a target is perceived to be disorganized, inefficient, and less than the best in their industry.

We believe in marketing for results. Your marketing should positively influence your business’ bottom-line, whether through a new product launch, increased market share, or a higher transaction volume.  We believe marketing, in its purest form, is problem-solving for businesses.